Corporate culture drives bottom-line performance.
This has been proven in 25 years of global research by Denison Consulting, whose acclaimed tools we use as one of their certified partners. The organisational culture survey (DOC) measures the major drivers of an effective corporate culture, links them to business results and enables detailed action planning for transformation.

The Culture Model and the Survey

The Denison Culture Model provides organisations with an easy-to-interpret, business friendly approach to performance improvement. It highlights four key traits that an organisation should master in order to be effective:

• Mission: do we know where we are going?
• Adaptability: are we listening to the market place?
• Involvement: are our people aligned and engaged?
• Consistency: do we have the values, systems and processes in place to create leverage?

Each trait breaks down into three indexes, and each index is measured in four questions: a total of 48 questions.

Supplementary Topics 

If you have specific strategic needs, the supplementary Content Modules are additional assessment components that can be added to the survey. They provide greater insights in the following areas: Employee Commitment, Employee Engagement, Organisational Trust, Innovation, Safety Management, Risk Management, Diversity and Inclusion.

Survey Administration

The survey is translated into 50 languages. It is administered online and takes about 15-20 minutes to complete. The time between initial contact and delivery of the reports is about four weeks, but this can be accelerated in case of urgency (e.g. in situations that require quick integrations, such as M&A teams). 

The Report

You will receive your reports about one week after the closure of the survey process. All reports contain circumplex charts and the detailed scores of the indices. Depending on your needs, you will also receive comparison charts between internal groups (for example different departments or different levels/functions).
For example, comparing the view of the executive team with the managers and employees' view can provide important insights over disconnects. If employees perceive the corporate culture as weak and diffuse, they won't be engaged and aligned.

Comparison of internal groups

Executive team view

Managers' view

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The Benchmark

Denison uses normative scoring to display survey results. The results are displayed as percentile in relation to the global database. This allows you to compare your organisation against global best practices.
The benchmark comes from 1070 organisations in more than 80 industries in 16 countries (476'000 respondents in total). Research has demonstrated that the differences between countries and industries are small. In other words, high-performing organisations have similar cultural strengths regardless of the industry, sector, size of the organisation or the country in which they operate.

Example of Sub-scales

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How the Survey drives Change

The organisational culture survey is an integrated part of a transformation process that helps your team understand how "the way we do things around here" drives performance. Like everything we do, this process will be custom designed to your needs. If you have a small organisation, we may even replace the online survey with a facilitated process where you and your colleagues actually fill in the circumplex yourself and agree most high priority action areas.

The Path to High Performance

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Action Planning

Once you have your results, we facilitate conversations to surface priorities for change. We can inspire your action planning with our tool "100 Actions"; a report of what other companies have done to improve low-score areas.

Creating Buy-in

If you have a larger organisation, you might want to include the lower ranks in action planning. We can show your leaders how to present the data and facilitate meaningful conversations to implement the core development goals with their teams.

Follow-Through

We will help define measurable goals, milestones, and impact measures to make sure that you can celebrate early wins and stay on track. After your change initiative, you can use our change tracker and re-run the survey for the priority areas (10-15 questions).

Bottom Line Impact of the Culture Survey

The Denison Leadership model can be directly linked to organisational performance metrics, as it measures the leader's ability to drive core capabilities which are scientifically connected to Bottom Line Outcomes. The most effective organisations have a balanced profile with culture strengths reflected in all areas of the model. Specific research into the strongest culture-performance linkage surfaced the top three culture drivers for key organisational performance metrics.

Impact on Key Performance Metrics

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Continuous Research keeps confirming Bottom-line Linkages

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Order a sample: Culture Report

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